Differences

questions:submittedquestions:meg_-_does_it_seem_to_you_that_the_risk_aversion_demonstrated_by_business_toward_design_has_begun_to_leak_into_higher_education [2007/05/14 06:20] 64.131.188.116		questions:submittedquestions:meg_-_does_it_seem_to_you_that_the_risk_aversion_demonstrated_by_business_toward_design_has_begun_to_leak_into_higher_education [2007/05/14 06:24] (current) 64.131.188.116
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	Aside from the philosophical issue (or what poses as such) it appears to me that this is simply a matter of experience.  Many full-time design educators do not have much experience (or contemporary experience) working in contexts in which they were accountable to the sorts of constraints that scare them (e.g., the constraints of a business model; the constraints of the economic and cultural conditions of a particular group of people; etc.).  The 'risk aversion' is not about big business here but a product of a real lack of experience working in the contexts in which their students will earn their living.		Aside from the philosophical issue (or what poses as such) it appears to me that this is simply a matter of experience.  Many full-time design educators do not have much experience (or contemporary experience) working in contexts in which they were accountable to the sorts of constraints that scare them (e.g., the constraints of a business model; the constraints of the economic and cultural conditions of a particular group of people; etc.).  The 'risk aversion' is not about big business here but a product of a real lack of experience working in the contexts in which their students will earn their living.
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		+	But, back to whether or not big business is risk averse . . . businesses spend a great deal of time trying to innovate in order to compete.  Sometimes, they approach this as innovation at the level of new products.  Or services.  Or business models.  It has been argued that businesses are not always run in a fashion that encourages thinking about changes in business models . . . and that the focus on "new products" leads to lots of new product failures and less competitive offerings/businesses.  Doblin has argued that design contributes greatly to educating businesses about the broader innovation arenas that include new business models.  IDEO, I believe, is very much involved in thinking about organization design and how to work on this design to increase the opportunities for innovation.  Design Education could learn a lesson from these folks . . .
	But I digress . . .		But I digress . . .