DESIGN ZOMBIES!

Design is not a thing, it is a process. In Bill’s talk earlier, he showed the video about the creation of the drop-down menu system at Apple and that it did not come from one night of creativity but was a result of many weeks of a process.

So if it is not a thing, it cannot be alive or dead. One piece can be dead or alive or more alive and what we see in tech is the process of design which is half-alive. So I guess this isn’t a question but more of a point. We’re all Design Zombies. We walk and eat brains but we aren’t alive because part or parts of our process is dead.